U.S. Surgeon General Confirms: No Amount of Alcohol is Safe

Image of Kristin Horstman typing at laptop with a copy of the U.S. Surgeon General's Advisory 'Alcohol and Cancer Risk 2025'

Why the U.S. Surgeon General’s Advisory on Alcohol and Cancer is a Game Changer

The U.S. Surgeon General’s recent announcement regarding alcohol and cancer risks is a significant step forward in public health.

This advisory is exciting and long overdue for those of us working in health and wellness, especially within the growing Alcohol-Free (AF) community. GAD Coaches, mental health professionals, and advocates for sobriety have long championed the message that no level of alcohol is safe. Now, with the U.S. Surgeon General emphasizing the undeniable link between alcohol and cancer, the conversation about alcohol consumption is finally getting the attention it deserves.

The Clear Connection Between Alcohol and Cancer

A Preventable Cause of Cancer

Image of the 7 types of cancer caused by alcohol consumption

The U.S. Surgeon General's advisory highlights that alcohol is a well-established, preventable cause of cancer. Studies show that alcohol consumption is directly linked to seven types of cancer:

  • Mouth

  • Throat

  • Voice box (larynx)

  • Esophagus

  • Breast

  • Liver

  • Colorectal

Even small amounts of alcohol can increase the risk of these cancers. This news comes as a wake-up call for many who have long believed that moderate drinking is relatively harmless.

As noted in my previous blogs on Breast Cancer Awareness, and the Health Risks of Gray Area Drinking, alcohol consumption is a major risk factor for breast cancer and other diseases. According to research, even one drink a day can increase a woman’s risk of developing breast cancer by up to 10%. This latest advisory reinforces the message that any amount of alcohol poses a risk.

Lack of Public Awareness

Despite decades of research, public awareness about the link between alcohol and cancer remains low. Fewer than half of Americans are aware that alcohol consumption increases cancer risk. This lack of awareness has contributed to a culture that often overlooks or downplays the dangers of drinking.

What Makes This Advisory So Significant?

A Paradigm Shift

For years, alcohol has been marketed as a harmless or even beneficial substance when consumed in moderation. The Surgeon General’s advisory challenges this narrative, emphasizing that no level of alcohol consumption is safe. This shift in messaging is crucial for changing societal attitudes toward drinking. 

A Victory for the Alcohol-Free Community

This announcement is a significant victory for the Alcohol-Free (AF) community! AF coaches, who work tirelessly to help individuals break free from alcohol dependence or misuse, now have the backing of a high-profile public health official. This endorsement also lends credibility to the work of GAD Coaches and others advocating for a sober lifestyle.

As someone who struggled with Alcohol Use Disorder several years ago and who now works in this field, I’ve witnessed firsthand how removing alcohol can transform every area of life—improving health, sharpening focus, and opening space for a deeper sense of joy, happiness, and success. The Surgeon General’s advisory affirms what many of us in the wellness industry have known for years: alcohol isn’t essential to living well, and life without it often leads to profound improvements in overall well-being. Since freeing myself from alcohol’s grip (and reclaiming my brain’s natural pleasure chemicals 🧠), my world has become so much brighter. The heavy clouds of depression and anxiety have lifted, and now sunsets are my new happy hour. 😌🌅

What Are the Surgeon General’s Recommendations?

Updating Warning Labels

One of the key recommendations from the Surgeon General is updating the warning labels on alcoholic beverages. Current labels mention risks related to pregnancy and impaired driving but omit the cancer risks. Including cancer warnings would align alcoholic beverages with other products known to cause cancer, such as tobacco.

 

This move would be a huge step forward in informing the public about the real dangers of alcohol. As noted by the Surgeon General, “The current labels are outdated and insufficient. It’s time to give consumers the information they need to make informed choices.”

Reevaluating Dietary Guidelines

The U.S. Dietary Guidelines currently suggest that moderate drinking—up to two drinks per day for men and one for women—is acceptable. However, given the evidence linking even small amounts of alcohol to cancer, the Surgeon General has called for a re-evaluation of these guidelines.

If adopted, new guidelines could recommend significantly lower levels of alcohol consumption or even advise against drinking altogether. This would represent a major shift in public health policy.

Implications for Public Health

Protecting Vulnerable Populations

This advisory has significant implications for vulnerable populations, including those with a family history of cancer or substance misuse. By raising awareness about the risks of alcohol, we can help protect these groups from preventable diseases.

Supporting Loved Ones

For the loved ones of those suffering from substance use disorder, this announcement offers hope. It validates the concerns many have had about the long-term health effects of drinking and underscores the importance of seeking help and support.

Encouraging Behavioral Change

Public health campaigns have successfully reduced smoking rates by raising awareness about the risks of tobacco. A similar approach could be used to reduce alcohol consumption. Education, combined with updated warning labels and revised guidelines, could significantly change drinking behavior in society.

Global Perspectives

International Actions

The U.S. is not alone in addressing the risks of alcohol. Ireland, for example, plans to introduce cancer warning labels on alcoholic beverages by 2026. Other countries are also considering similar measures.

Shifts in Consumption Guidelines

Globally, there is a trend toward recommending lower alcohol consumption. Some countries have already updated their guidelines to reflect the latest research on alcohol-related health risks. 

The U.S. Surgeon General’s advisory on alcohol and cancer is a welcome move forward for public health. It highlights the fact that no level of alcohol consumption is truly safe and underscores the importance of raising awareness about this preventable cause of cancer.

Image representing cumulative risk of alcohol-related cancers in women and men.

If you’re interested in learning more about the risks of alcohol and how to live a healthier, alcohol-free life, or for personalized support I can help!

Check out my previous blog on Breast Cancer Awareness, chat with me about my Gray Area Drinking Coaching Program, attend my Thursday sessions at ZPE Connect, (I’ll be hosting virtual meetings for ZPE Connect on select Thursdays, approximately every 5 weeks, starting January 16th, 2025, at 9:30 a.m. EST!)

Together, we can work toward a future where fewer lives are lost to preventable diseases like cancer.

If you’re a loved one of someone suffering from substance use disorder, you can also access my excellent FREE Resources Page. It’s packed full of valuable tools and resources to help you as you support your loved ones.

Remember, sunsets 🌅 are the new happy hour, and I’m rooting for you!

Kristin 🫶


Images courtesy of the U.S. Office of the Surgeon General

References used in this article:

https://www.hhs.gov/surgeongeneral/priorities/alcohol-cancer/index.html

https://www.cnbc.com/2025/01/04/the-us-surgeon-general-wants-cancer-warnings-on-alcohol-heres-why.html

https://www.nbcnews.com/health/cancer/cancer-warning-alcohol-overdue-doctors-surgeon-general-rcna186163

https://www.cbsnews.com/news/surgeon-general-alcohol-cancer-risk-warning-label-beverages/

https://www.usatoday.com/story/news/politics/elections/2025/01/04/surgeon-general-alcohol-warning-dietary-guideline-review/77429888007/

https://www.forbes.com/sites/stephaniegravalese/2025/01/03/alcohol-causes-cancer-us-surgeon-generals-warning-explained/


How I Can Help You 🌅

 

FREE RESOURCES PAGE FOR LOVED ONES OF THOSE STRUGGLING WITH SUBSTANCE USE DISORDER!

In my ongoing commitment to supporting not only those facing substance use challenges, but also the loved ones standing by their side, I’m excited to provide a FREE Resources page on my website.

This page is filled with valuable information, recommended books, and services designed specifically for friends and family of individuals struggling with substance use disorder. My hope is to provide you with the tools, understanding, and support you need during such a challenging time, all in one accessible place.

You are not alone on this journey, and these resources are here to guide you with compassion and care.

VISIT MY FREE RESOURCES PAGE VIA THE BUTTON BELOW. 💜

 

If you want to explore an alcohol-free life or would like to improve your health, it would be my greatest pleasure to help you on your journey.

I have two different coaching options:

Health Coaching Program

Are you experiencing sickness, fatigue, depression, pain or weight issues?

If so, then your body isn’t working as it should.

There are many reasons for these health issues, and sometimes working with a Health Coach can help.

As your Health Coach, I support you through diet and lifestyle changes to help you feel the best you can and live a brighter, happier life.

Gray Area Drinking (GAD) Program

It’s challenging to change your drinking habits - especially when they’ve crept up and have been happening for a long time.

That’s where I can help you. I work holistically, focusing on your gut health, neurotransmitters, and dysregulated nervous system to calm, soothe, and get everything back in balance. I teach you coping mechanisms to deal with cravings and give you all the tools you need to live an alcohol-free life.

 

Take the first step to brighten your life!

Book your FREE consultation to learn more about my Health Coaching and Gray Area Drinking Coaching programs and how I can help you.

Remember…

EVERY DAY IS A GOOD DAY TO BE ALCOHOL-FREE, and SUNSETS ARE THE NEW HAPPY HOUR! 🌅

Kristin ❤️ x

 
 
Samantha Bell

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I’m Samantha Bell, the Creative Director & CEO of 16th Ave Creative Studio.

Based in Brisbane but serving clients around the world, 16th Ave Creative Studio specialises in helping service businesses become the stand-out choice for their clients—even in the most crowded markets.

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